Position Title
Marketing Communications Specialist
SBU
OEM
Department
Marketing
Relocation Covered
NO
Educational Requirements
Bachelor's degree
Experience Requirements
Project management skill set * Trade show management experience a plus * Demonstrated experience in handling confidential information * Ability to multi-task * Strong interpersonal, oral and written communication * Knowledge of digital and offset printing * Deadline-oriented * Organizational / Project Management Skills * Ability to Prioritize and Multi-task * Negotiation Skills * Proactive * Assertive * Can-do attitude.
Qualification Requirements
BA/BS in Marketing, Marketing Communications * 3-5 years of marketing / communications coordination experience * Working knowledge of Adobe C3/C4 software * Proficiency in Microsoft Office Products Excel, PowerPoint, Outlook, and Word * Ability to travel out of town for off site meetings, preparation, and management. 15% travel per year. Some overnight required.
Preferred Qualifications
Business-to-business marketing experience a plus * Medical industry knowledge a plus.
Responsibilities
This role is to include but not limited to:
Literature and lead fulfillment, literature inventory and reordering of literature
Sales force and Executive Management communications
Create, edit, proofread and produce moderate to complex documents, including correspondence, presentations, tables, spreadsheets and promotional pieces
Assist with website and intranet updating
Maintain external media relations list
Assist with management and budgeting of print and electronic advertising campaigns
Assist with marketing communication projects and programs including direct mail, catalogs, sell sheets, tradeshow collateral, webcasts, digital library, and premium programs
Coordinates product literature with Product Managers including photography, photo samples, and technical specifications
Manage execution of programs (advertising, collaterals, multimedia, viral, interactive/web, direct mail, targeted events, exhibits, etc) through internal and external creative resources
Assist in creating style sheets, corporate marketing guidelines, and standard marketing operating procedures
Assist in the ordering and approval of business cards, letterhead, order forms, etc. to ensure branding standards and specific business unit guidelines are followed.
Ability to exercise prudent judgment with regards to cost on marketing deliverables
Assist with daily functions of the marketing group ensuring smooth and efficient workflow
Sales meeting planning site selection and negotiation with site, theme development; team building activities, hotel arrangements, meeting arrangements, set-up, food and restaurant selection
PowerPoint presentations, mail merges, and database creation and maintenance
Sales lead processing and distribution
Track and report individual expenditures for the marketing department.
Manages Tradeshow program which includes:
Develops/coordinates pre-show and post-show promotional activities including mailer development & execution and promotional/giveaway items
Proactive communication to all attendees and booth staff of the show, the dates, meeting coordination, and staffing coordination
Negotiate room rates and secures hotel rooms for all employees attending and working the show;
Maintains booth inventory, coordinates packing, transportation and delivery, and return stocking of booth and materials.
Coordinates staffing of companys exhibits and any other associated events with the show.
Analyzes effectiveness of trade show procedures and implements improvements
Assures on-site set-up and dismantle of trade show booth and troubleshoots booth problems as they arise during the show
Coordinates exhibit logistics including carpet, electric, drayage, freight, lead system and badge orders
Completes necessary documentation including contracts, deposits, and correspondence, and makes sure contractual deadlines are met
On-site assistance during tradeshows as needed
Works with display company for refurbishment of booth and graphics
All other duties as assigned
